Partners Message
We are pleased to welcome you into our world of wood! Take a tour around and discover an array of high quality wood products imported from all over the globe.
We are committed to provide excellent quality and after sales service to satisfy and gain the trust of all our customers in Lebanon and in the region.
Company Profile
Ever since our establishment back in 1958, we have made a commitment to satisfy the demands of even the most critical requirements of our customers. With continuous customer satisfaction and an excellent sales service, we have gained the trust of all woodworking, wholesalers, and retail customers all over Lebanon and in the region.
Asmar Wood has always been a reliable supplier of superior quality lumber products manufactured all around the world.
Our 65,000 square meters of warehousing facilities ensure that a customer’s needs are always fulfilled with the highest quality wood products. We offer dedicated showrooms to help our customers visualize their visions from lumber and panels to hardwood flooring. Our highly trained team is ready to welcome you and help you make your visions come to life.
History
Asmar Wood carved out a name for itself back in February 11, 1958. Where it started as a manufacturer for finished and semi-finished products, doors, furnitures, and hardwood floorings. This family-run enterprise has rapidly expanded and began its lumber and veneer trading in 1968. A small diversity of white wood, beech, and cedar was its main course back then, as to the panels, block-boards and plywoods were the only available.
Our main imports were from the European market. It was only until 1973 that our company expanded into importing Brazilian, West -African, and North-American species. Unfortunately, in 1975 during the Lebanese civil war our company was burned to the ground.
Only through the strong faith and commitment of the founder Mr. Elias Asmar, it was rebuilt after a very short period. In 1977, we restarted on a smaller scale. It took us several years of hard work and profound navigation into the market, in order to stand back on our feet and gain a remarkable market share.
Reflecting the ambition of his father, Reda had faith in his far- reaching vision about what the company could achieve if he built a new plant that specializes in wholesaling. The vision came true, 16,000 sqm of warehousing facilities were ready for usage by the end of 1996.
Today, Asmar Wood, with its premises extending up to 65,000 sqm, is a competitive enterprise devoted to innovation and excellence. What we grew into gave us a large market share reaching up to 70% in particular items. With the expertise and dedication passed down through generations, Jad and Elias are following their father and grandfather’s footsteps, leading the company into a new era of growth and innovation. Their deep understanding of the company's core values and commitment to its legacy, position them perfectly to navigate the ever-changing landscape and ensure the company's continued success.
Our company is proud to have:
- The largest range of Timber, over 62 hardwood and softwood species.
- A wide diversity of Panels.
-Multiple exclusivities with the highest quality Lumber and Panels manufacturers around the world.
- A large variety of Veneers, as well as Curls and Burls.
- A specialized showroom for Laminate and Hardwood Flooring, along with its services.
- European high quality Edge Banding.
- A fully equipped service center.
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Mission and vision
Behind every endeavor that we put forth, there is always an objective. Our mission has been to succeed through unwavering focus on the success of our customers; we'll accomplish our mission by providing our customers with high quality products and unparalleled service.
Our company still embodies the spirit and vision of its founder. Elias Asmar envisioned a timber company, where its customers, employees, and suppliers are partners, and only by helping our partners succeed does the company grow and continue to strive for the leading place.
Reda Asmar, with unwavering dedication, built his father's vision into a flourishing reality. Now, the torch passes onto the third generation, Jad & Elias, who steer the company towards even greater heights.
For the long run, we aim to further increase our current market share with constant inflow of top quality supplies and excessive training to always be the best at what we do.
Warehouses
Over 65,000 sqm divided over nine warehouses situated in Lebanon, mainly in Mkalles area, built specially for heavy loads, and equipped with unloading and handling facilities. Heavy duty rolling cranes and forklifts specialized to accommodate huge numbers of containers and truckloads, capable of unloading with high efficiency and minimum time.
Showroom
Our Showroom offers you a wide space that brings all your imagination to life. Having always the newest products and trends, we devote ourselves to fulfill your demands no matter what!
An array of stylish flooring options is just waiting to be seen. From stone effect tiles to hand scraped wood, our stunning, purpose-built showroom in Mkalles offers the largest display of Hardwood and Softwood flooring in Lebanon.
Our showroom is designed with you in mind. Once you arrive, our customer advisers will discuss your options and provide insightful, expert advice to aid your decision. View the possibilities in a no-pressure environment. You're also welcome to take away free samples to help you select the perfect stylish flooring for your home and/or office.
Drop in any time, or call us on +961 1681444 to find out more.
Our opening times are organized to suit your busy days extending
Monday-Friday 8:30am-5:00pm
Saturday 8:00am-1:00pm
Our Team
We compare our company to a steel chain where each ring is crucial for the sustainability of the whole. We place our trust in the capabilities of our employees.
We have always aimed towards a high level of continuity in all positions in the company, be it purchasing, sales or installation. Through an ongoing process of excessive training and a customer oriented focus, we are confident to provide only what is best to our dear customers.
Driven by a shared passion for excellence and innovation, our team forms the backbone of our success. Each individual brings a unique blend of expertise, experience, and dedication to the table, collaborating seamlessly to deliver exceptional results. We are committed to continuous learning and development, ensuring we remain at the forefront of our field and consistently exceed expectations.
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